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Re: When they learn how to shine some ray through wine and tell us exactly how it tastes...

As you know from reading my earlier posts, we do use human senses to "measure" wine (this is what I do professionally), but we do it in much the way my suggested experiment is structured- blind, with strict protocols.

From an instrumentation point of view, we can indeed say a lot of things about a wine from its spectrum and other simple measurements (ebulliometry, FSO2/TSO2, total acidity, residual sugar, tannins...). We can't tell good from great, but we can tell flawed from either, can predict the wine's general sensory impression, and we absolutely can distinguish wine A from similar wine B in double blind human sensory tests, and indeed do so on a routine basis. Good versus great is totally subjective, but ability to reliably tell one wine from another (or the effect of some process on a wine) with only the wine in a glass in front of you is absolutely objective and is the gold standard in wine tasting, as with all other non-voodoo sensory research.

If this guy can do it, great, we have an interesting phenomenon to look at. If he can't, well, there are (surprise, surprise) people who fool themselves and (no surprise, sadly) people who are happy to bullshit others to sell magazines or hardware.

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