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Propeller Head Plaza Technical and scientific discussion of amps, cables and other topics. |
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Propeller Head Plaza Technical and scientific discussion of amps, cables and other topics. |
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In Reply to: Exactly posted by E-Stat on June 6, 2006 at 11:48:41:
HiStep back for a moment and imagine this picture.
You are a manufacturer.
There is the target market, the people who you want to sell to.
You present the best image you can and figure out some way to differentiate your stuff from everyone else’s.
If your big, you have several different price ranges of stuff to appeal to peoples differing ability to pony up.
The other manufacturers and you belong to trade organizations, go to industry trade shows, get the same magazines, you probably know people at other companies if you have been in business for a while.
Manufacturers compete true, but it is perhaps more like fishing boats, to some degree, they are all in the same ocean, big companies even casually help each other at times.
They object is to get a full net.In a less sensitive area, think about what makes a Rolex worth thousands of dollars, or a gym show that cost 40 cents (including slave labor) to make, worth $150 ?
In a Time test, one could find a watch more accurate and much less costly than the Rolex.
Do the looks make it worth it?, NO it is the image the name produces in the mind to the wearer that makes it “worth†the money (to them). If you never heard of Rolex, it would just look like a big gaudy watch.
Other watch companies do not try to DBT against a Rolex, rather the key is to develop a separate image, not appear to squabble with Rolex. Manufacturers are reluctant to do anything that doesn’t produce increased sales.In audio, the magazines do this job. You pay a subscription which is nice for the publisher, convinces you that you have “bought†valid information but the money in this business in selling advertising.
A manufacturer wanting to “spread the word†about a new thing, will submit one for review. It is a writer’s job to be as captivating, attractive mesmerizing as possible to develop a following. Normally a solicitation for an ad package takes place, “we’ll give you a break on 3 half pages since you have a review bla bla blaâ€.
Understand it is NOT in a magazines financial interest to give anything but a good review, you don’t want to piss off your customer (the manufacture).I guess this kind of makes it sound like the have the art of fishing down doesn’t it.
Best,Tom Danley
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Follow Ups
- Re: Exactly - tomservo 12:43:58 06/06/06 (1)
- You have again stated my point - E-Stat 20:28:16 06/06/06 (0)
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