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Re: "credible independent evidence"

"Would that be found in print? Or from listening comparisons?"

When someone comes up with a genuine claim for a superior product, design, or idea, it is published in professional technical journals like the Journal of the Audio Engineering Society or the Journal of the Acoustical Society of America. The idea can be published giving theoretical physical and mathematical descriptions and explanations. Products are described in detail with laboratory data and if superior performance is claimed, are Double Blind Tested with careful attention to details to allow others to duplicate the tests and arrive at the same results and conclusions. This is what all scientific advances are about. Nobody who makes cables does that. Everyone who makes drugs has to. Before that, the drug industry was just a medicine show with carnival like claims and testimonials just the way the cable manufacturers operate.

""If you read the ad copy carefully, you will see just how cleverly words can be twisted to imply facts without actually stating them"
Please provide some examples."

Off the top of my head, one I can think of is a guy who claims his wires are a "monolithic crystal" with no grain boundaries. First of all, that is highly unlikely. Secondly, even if it were true, it has no bearing on the conductivity of electricity let alone how it would perform as audio cables. And as anyone who has studied metalurgy even cursorily knows, each and every time it is bent, it will create new grain boundaries so it would never stay that way. But the uninformed audiophile is lead to believe that somehow this product will improve audio performance. Another is the use of silver instead of copper wire. Silver is a better conductor than copper so its resistance per foot for a given gage is lower than copper's...but it is also much more expensive and offers no usable advantages in a sound system. Every single manufacturer has his own peculiar wrinkle he touts but you will notice few if any of them come out and state specifically that your sound system will perform better if you use their product instead of someone elses. Re-read them and see how clever they are. It's not because they wouldn't like to make these claims, it's because they can't.

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