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Re: What Is The Average Objectivists Beliefs On Wires?

The average objectivists look for credible independent evidence that a product they are contemplating buying actually performs its function better than less expensive alternatives and that the improvement is worth paying for. The cottage industry which manufactures and sells this class of product hasn't been able to do that, most likely because it can't. Therefore, there are only a few ways to make money out of it. Get consumer hobbyist magazines which seem independent to endorse them. Of course the cable manufacturers being advertisers in many of these magazines means that their credibility as independent unbiased reviewers is open to serious question. Advertise the hell out of them being very careful not to make any actual claims of superior performance which could put them in flagrant violation of FTC rules about fair advertising. If you read the ad copy carefully, you will see just how cleverly words can be twisted to imply facts without actually stating them and lead readers to unfounded and misleading conclusions. There's the vehicle of manufacturer friendly internet boards like this one. And of course there is the point of sale where the kid who was hashing hamburgers at McDonalds last week is the expert who knows more than the customer and can therefore intimidate him into buying something he doesn't know much about being fearful he won't get the full benefit of the expensive stereo equipment he just bought.

To the electrical engineer who is far better informed than the "average" objectivist and who is an objectivist by training and must remain an objectivist to survive and who is NOT in this industry, audiophile wires are a joke. They shake their heads at the whole thing amazed on the one hand that so many people could fall for such and obvious fraud and amazed on the other that so many other people could get away with it for so long without being prosecuted.

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