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On the other hand....

I think in the coming years, you will see web-zines, at least with respect to product, become, at least, as much of a guiding force in the hobby. For example, the web-zines listened to the Gallo reference speakers first, wrote their glowing reviews, then Home Theater and TAS got into the act, and wrote glowing reviews. I suspect that Anthony Gallo is doing pretty well based largely on web-zine coverage.

Art Dudley, I believe in his Stereophile review of the Yamamota tube amplifier, credited the web-zines with bringing the product to his attention first. I am sure there are other examples of product first covered by a web-zine, then finding its way to the print magazine.

Most companies start small. Most will have no choice but to go to web-zines first because the magazines will not cover them, for a variety of reasons.

I would agree that the better writers are writing for magazines, and they are generally more authoritative. But I think that in the coming years, web-zines will at least be as relevant as print magazines. And at the end of the day, that is whwat is important in terms of success and accessibility to product. I doubt Krell, Conrad-Johnson look at reviews in terms of proper use of the King's english, as opposed to how many readers are reading about the product.

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