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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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In Reply to: I found his article a little sanctamonious... posted by cfcjb on February 25, 2007 at 16:28:17:
...the naysayers here are projecting their own weaknesses onto the reviewers.>Accepting any gift, no matter how small, jeopardizes that impartiality and thus has the ability to taint the review process.>
No it doesn't.
I can only speak for myself, but a dinner or trinket from a manufacturer never affected my ability to be impartial and write about exactly what I heard.
>There was an interesting article recently about doctors and drug companies. The basic premise of the piece was that even small gifts over time can sway a doctor's opinion.>
As a healthcare professional, I am very aware of this and have read the article you mention. I have a service I sell to doctors, too.
There are big differences here, IMO.
Manufacturers do not usually have the 'over time' because it is a one time dinner and review.
The reviewers' first goal is to protect his credibility and reputation, and secondly that of the magazine, his employer.
If a doctor doesn't perceive therapeutic differences between two brands of drugs, why not prescribe the one with the friendliest or prettiest sales rep, or the one who buys him dinner?
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Follow Ups
- I can't help but think... - mkuller 11:07:05 02/27/07 (5)
- Suppose one drug costs your patients $20 and the pretty sales rep's similar drug costs $45? nt - Rick W 15:42:29 02/27/07 (4)
- Re: Suppose one drug costs your patients $20 and the pretty sales rep's similar drug costs $45? - mkuller 09:54:33 02/28/07 (0)
- Maybe in the 70's, but - Bruce Kendall 18:22:44 02/27/07 (2)
- So...that's why Americans would be walking over the border to Canada for their prescriptions. - cfcjb 03:19:45 02/28/07 (1)
- I'll give you a small touche for that, even though it is - Bruce Kendall 08:57:18 02/28/07 (0)
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