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Re: Reality...

"It's good point, but when does the perceived value of the gift
become relevant?"

John you make some excellent points. Let me answer your first question with another quote.

"Anthony Michaelson, owner and managing director of Musical Fidelity, sent me this watch a couple of months ago. At first I was reluctant to wear it, for fear that a jagged bolt of puritanical righteousness would come out of the sky and burn me to a crisp. But I tired it on anyway. Nothing bad happened. I came to like it.
So I did what I do in these situations: I asked my wife. She told me not to send it back, because Anthony Michaelson would almost certainly take that as a slap in the face"

Perceived value becomes relevant when a reviewer fears sending a gift back because it may cause offense. It's not an expensive gift, no. In some ways it's better than an expensive gift. It makes the reviewer feel good, he doesn't think he's crossed any lines and he doesn't want to send back this inoffensive little trinket because it may jeopardize his (good) relationship with a manufacturer.

How can I be convinced that he won't tailor a review accordingly? He doesn't like a product he's reviewing by this manufacturer but doesn't want to offend him by writing a review that explicitly sates that. He's a really nice guy, heck he even sent him an inexpensive watch.

I am a subscriber to your magazine. It's an enjoyable read but I find Mr Dudley's article ethically dubious.

Regards,

J.

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