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In Reply to: RE: Jason Victor Serinus posted by mark.korda@myfairpoint.net on August 16, 2022 at 08:31:46
I think the main point of the mega-buck stuff is that hardly anyone will ever hear it so it doesn't have to perform. That's not the point. The point is to have something others can't that looks cool. The stupid rich are the best market and those who want to be the stupid rich read magazines. It's how the world works. No point in fighting it, just don't read the stuff that's not for you.
Follow Ups:
Wouldn't it be irritating to have to skip over all the Budget Component Reviews? Not to mention being insulted by "special offers" to renew?
I don't see the point of creating content that caters to both the stupid rich and everybody else. The stupid rich should have their own magazine, in whatever medium that they consume content, with a starting subscription price of say $10,000.
Daniel
Nt
As best as I can tell from the Boston area dealers who handle the wealthiest clients, the really rich guys don't call the shop after reading a component review in Stereophile and ask to audition the piece. They get referred to the dealer by someone they know or by the general contractor on their project. They buy systems, not components. And they buy a lot more custom theaters than 2-channel audio systems.
One of the better dealers in my area (Goodwin's High End) does a lot of acoustic design and consulting work, and they have built some impressive dedicated listening rooms for a few rich guys who really care about the sound quality. But most of their rich clients seem to end up with overly expensive gear slumming it in less than ideal spaces, at least that's what I surmise based on the photos of systems they've put together.
For reasonably priced gear, you can learn far more from real owners in online forums than you can from reading magazine reviews. As you go up in price, there's fewer and fewer people who have experience with a piece of equipment, and fewer still who are active and helpful on online forums. So the traditional marketing and sales methods are most relevant to the most expensive stuff. I've also noticed that over time, a lot of hobby/special interest magazines have shifted their focus away from providing practical and buying advice, and towards aspirational products. So it's not just audio.
I think you're right, that you can learn more from the owners in online forums than from the magazines. When I got back into audio about 15 years ago, I made a list of top rated components in the magazines, and set out to audition them. It was a deflating experience to say the least of it, being distinctly underwhelmed. The magazines did like the equipment I ended up buying, but then they liked a lot of things.It seems to me that the essence of a hobby is tinkering and puttering about. The AA user systems I admire the most are the ones consisting of bits and pieces that show a tinkerer's mindset. It must be more satisfying to build a cable oneself, or discover something that works in a budget line, than to plop in a $30,000 Odin Gold something. And I guess turntable owners are always fiddling.
Daniel
Edits: 09/01/22 09/01/22
DAP, I'm with you 100 percent.You filled in the crack! AudioXpress and Speaker Builder did what you described.Maybe their on line but they seem scant of articles.It's more fun for me to get a hard copy in the mail.....Mark K.
Hi DAP, that was a good one !..... Mark K
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