Home Digital Drive

Upsamplers, DACs, jitter, shakes and analogue withdrawals, this is it.

"You make it sound like the average Joe has a plasma a cheap receiver."

Unfortunately that is true, at least in Australia.

It's a situation created by the home entertainment chains and "category killers".

Their main objective is to lure people into spending A$4-6K on a plasma or LCD panel.

Our current government introduced an election winning tactic of offering a "baby bonus" of A$4K for families to encourage women to stay at home and produce lots of kids, and to offset the costs of childcare.

Because it is not means tested, most middle class families use the money to buy a home theatre system.

Most stores will offer a package around this figure, and the main attraction is the "big screen." To make it seem like a great deal, they will either throw in a cheap receiver and satellite speakers for "free" (or for a nominal extra cost, kind of like buying a "value deal" at McDonalds).

So guess what - a LOT of people have a fancy big screen, very cheap receiver and satellite speakers, plus a subwoofer. Just like when you go to McDonalds, the main attraction is the burger - the fries and Coke are part of the "value deal".

If anyone is interested in audio, they will "super size" the package by offering a mid range receiver and bookshelf speakers.

Virtually no one buys anything more fancy than that.

When our family and relatives visit and see our system, they think we are absolutely bonkers. We probably are. :-)


This post is made possible by the generous support of people like you and our sponsors:
  Atma-Sphere Music Systems, Inc.  


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