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What Bose is all about (long)

12.40.63.146

I reckon I know a little more than the average guy about Bose.
I ran the "factory" showcase store for Bose at the Tweeter store
in Massachusetts - We were only 2 mi from the factory ...

It's all about marketing and acoustic research...
and low cost manufacturing methodology...Customer service
was always first rate IMHO...

The early 301's and 501's were not bad at all -given what they were supposed to do...

The best 901 setup I'd heard was using 2 Crown DC 300's -901's-@ Cizek subwoofers along with a Dahlquist LP something crossover ...It had punch and the live ambience "feeling" that Dr Bose always chased...

My college buddies reverse-engineering the Series 1's
did their own controller box -fabbed the speakers cases -
and ordered the exact original drivers from CTS in Kentucky
-yeah- they sounded just like the originals..One finished his
pair in formica - another had cloth and chicken wire ( to protect against his cats !)

I won one of early Bose car systems that are commonplace these days in GM cars, Nissan and others...Wish I still had it !

Their specialty is marketing - they are in the top 3 of world sales
both professional and consumer for the last 15 years...They made home theatre for the massess- plug and play was clearly their goal..
I bought my wife a wave radio for the kitchen - becuase she liked the aesthetics, the ease of us, and setup ...the engineering is first rate ..I'm sure it doesn;t have the pure musical quality of the KLH 21 radio or the reception of the Tivoli-but just easy to use and better looking.

Their other models are I suppose some fair- some poor...Their computer speakers are pretty good..I gave my wife am Acoustimas 3
with an Adcom tuner preamp for the bedroom--She plays that VERY loud !
Hasn't broken yet after 8 years...

Yes - Bose interviewed me 2x for marketing slots- the timing and pay wasn't a good match either time..Bose was the first - to ally themselves with a major record label- Sony and co-promote on the Internet...Yes their selling on the big WAVE radio is shameful..(the execs from this division came originally from Electrolux- the vaccum cleaner people...

But look at it this way - more people have easier to use music machines as a result; better than the average boom boxes, consoles,
prepackaged shelf systems and so forth ...They are one of the few companies that markets to the older generation - who are "space-bound"
in their apartments-condos and assisted living centers. They are the only ones who make an optional larger button control for their radios
for the less able sighted (elderly) people in the population...

No - I am not getting paid for this submission...Maybe the sound isn't the best .. but for the most part the" out-of-box experience"
and initial satisfaction - is..And that's more than I can say for most
audio and home theatre makers these days...

elto


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Topic - What Bose is all about (long) - elto 09:34:24 03/09/07 (17)


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