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Do It Yourself (DIY) paradise for tube and SET project builders.

I worked there...

And I can say they suffer under some of the poorest marketing strategy in retail. They don't have clear vision of their customer base other than setting up the front window to draw in passer's by. They can't compete with cell-phone booths on phone cost and plan discounts and the y can't compete with the mega-retailers or HE chains on gear and toys. They do not have the floor space for HE demo and they allot more shelf space to power accessories and cables than TVs and DVD players.

Working there was almost a surreal experience with the daily memos and weekly videos telling you what to push and how. How can anyone straight-faced recommend a customer get $70.00 video cables to improve the performance of his $50.00 DVD player? And don’t get me started on the battery or service plan pitches. I frankly find it amazing they have lasted this long. The management needs to pin down a vision for the store….something other than “everything everyone else does, only half-assed.”

Radio Shack You’ve got questions, we’ve got blank stares.


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  • I worked there... - dado4 19:44:08 02/18/06 (0)


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