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In Reply to: "Deep Linking" is prohibited according to AA rules?? posted by Darryl on December 6, 2001 at 15:42:21:
Not much to add to what Rod said.AA does have the legal right to control -- i.e. prohibit -- deep linking, should it choose to exercise that right. This has successfully been tested in court.
We've just done that.
Typically a site that doesn't permit deep linking wants the user to have to go through a couple of screens, maybe to solicit contributions, expose him/her to ads, etc., before getting to content.
Step 2, should AA want to take it, is to "license" other sites to deep link in exchange for some consideration -- whether its money, cross-linking, sponsorship, etc.
I'm not the guy who makes policy; but, if AA wants to have the option of doing any of these things, AA needs to assert its legal right to control deep linking. The policy issues are not in my portfolio; but what is in my portfolio is putting AA into a position where the policy guys have the ability to make that choice.
Hope this explains the legal side of it a little.
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Follow Ups
- Re: "Deep Linking" is prohibited according to AA rules?? - Bruce from DC 16:40:07 12/06/01 (0)
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