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Re: Good points, Bruce

Hi Bruce,

What follows isn’t for the purpose of contracting your post at all, I’m sure that, to some extent, you’re right. But it’s also a fact that, after all these years, way too few even know that they have the option of a good system that’ll make a clarinet sound like a clarinet. It’s not that they don’t have an appreciation for what a good system can do once they hear one, but most of them still have no idea that such a beast exists.

Last week I brought one of my employees over to the house to hear a system. He was blown away. The very first words out of his mouth were, “Who needs surround!” A couple days ago he told me that when he tried to explain what he heard to his friends they told him that what he described was impossible.

It seems to me that Bose’s secret to success is in ignoring the audiophile and going after the straights. They advertise everywhere but the audiophile magazines and they are a household name. It just seems to me that there’s a lesson to the whole high end industry there. When you think about the untapped market out there, it almost seems silly that all these companies are still fighting over the little scrap of the market we audiophiles represent.

Best,
JP

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